MTV launched the Alpha version of their 4th MMO titled VLES last week. VLES stands for Virtual Lower East Side. VLES is unique in that it is a near exact replica of NY's actual Lower East Side - spiritual home of the hipster.

My two companies, Donat Group and Project Opus, are the developers of the accompanying social network and music sharing tools built on Drupal. The MMO is built by Doppelganger, and the creative is driven by Virtue.

With VLES MTV is working hard at combining MMO world with the Web/social network world with the real "meat" world.